Netease - Tencent
China’s recent regulations on online and mobile games have had a significant impact on two of the country’s largest gaming companies, Tencent and Netease. These regulations have resulted in a market value loss of nearly $80 billion for these companies.
China declared on December 22 that daily login incentives and rewards would no longer be available for gaming. This change primarily affects players who spend money on games regularly. Daily login bonuses are a common feature in many games, such as Pokémon Unite, Call of Duty: Mobile and Pokémon Masters EX, as they encourage players to log in and play every day.
This is not the first time China has imposed limits on games. The country has been cracking down on video games for a while now. Previously, they introduced limits on the amount of time people under the age of 18 can play games due to concerns about addiction. Now, their focus is on limiting in-game spending by players. Additionally, game developers are required to set limits on the amount of money players can add to their digital wallets.
While these regulations may be seen as a positive step by some parents who worry about their children developing gambling addictions, they have caused significant losses for gaming companies. Tencent, the largest gaming company in the industry, has reportedly lost over $43 billion, with its shares dropping by 16 percent. NetEase has been hit even harder, experiencing a 25 percent drop in its shares.
Analyst Ivan Su from Morningstar predicts that gaming companies will be forced to make major changes to their game design and monetization strategies as a result of these regulations. It is highly likely that they will see a significant decrease in active daily users and in-game revenue.
Demon Slayer: Kimetsu no Yaiba – Infinity Castle, the first film in the trilogy adapting…
The upcoming fantasy anime My Status as an Assassin Obviously Exceeds the Hero’s has just…
A TV anime adaptation of Jinushi’s quietly emotional manga, Smoking Behind the Supermarket with You,…
The Wrong Way to Use Healing Magic doesn’t hide what it is. From the moment…
Roblox is stepping up its game—not by building new worlds, but by making it easier…
After more than ten years of publication, Wind Breaker, one of Webtoon’s most celebrated manhwas,…